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(More customer reviews)First, let me say that I am a big fan of Sony products. Our main TV is a 55" Sony KDFE55A20 that has the best HD picture I have ever seen - from any viewing angle. Second, I have a background in broadcasting and photography, so I am very, very picky about TV picture quality.
I saw this set go on sale at my local Costco and purchased it immediately. After the initial setup I tuned to a 24 hour news station, and did not like the look of the skin tones and other colors. The faces looked a bit washed out, pasty, and slightly cartoonish - and a real disappointment from my 55" Sony.
I went online and read many review of other LCD TVs. The general consensus was that LCD screens can look a bit washed out when viewed from side angles.
I spent two days playing with the picture controls and got the images to look, well, OK, but still disappointing, compared with my 55".
So, I went back to Costco and spent a LOT of time comparing the display Sony to the other 32" TVs there, and particularly liked the Panasonic (TC-32LX24). I watched both TVs side by side as they cycled through various programming, and the Panasonic seemed to produce better flesh tones. In particular, when the Sony was viewed from the side, the colors faded, but when the Panasonic was viewed from an angle, the colors remained clear. The Panasonic says on the box that it is designed so as to produce a viewing angle of 178 degrees.
So, I purchased the Panasonic and set it up, then turned it on, ran through the initial setup, and right out of the box the flesh tones were fantastic, the other colors were great, the image was sharp and had great contrast, and it looked perfect from any side angle - there was no washout effect when viewed from almost a 180 degree side angle!
I was really, really stunned. This "out of the box" picture wasn't just a bit better than the Sony picture that I had been working on for 2 days, but was MUCH better.
The Sony TV was a bit better looking, the stand was easier to set up, the on screen menus were a bit classier and easier to use, and yet the picture was a disappointment.
I would rate the Sony picture as OK, but disappointing, and the Panasonic picture as fantastic, when viewing the same picture source.
I also compared both viewing a DVD - same result - the Panasonic blew the Sony out of the room.
Also, the Sony speakers sounded cheap - the Panasonic speakers sounded better - fuller.
As I said initially, I am a big Sony fan and have always thought their TVs produced the top of the line pictures, but no more.
If you have not yet purchased a TV, I suggest you go to a store and view both side by side, then look at them from a side angle. You will see that the Sony picture washes out and the Panasonic picture stays sharp and clear.
I returned the Sony to my local store and am really enjoying the Panasonic.
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